Thursday, December 15, 2011

Celebratories love this Australian fashion designer

By Charlotte Henry


The label Finders Keepers clothing was conceived in 2009 and intends to fill a gap in the market by creating affordable but on-trend clothing for young fashionistas. The label has quickly become a favourite among the style set and can be found in over 250 stores across Australia, New Zealand, and more lately the US and UK. Many A-list celebrities have been seen wearing Finders Keepers including Kourtney Kardashian, Giuliana Rancic and Nikki Hilton which creates fast cult followings for the label.

The current collection features exclusive prints in play-suits, capes, skirts and the label's trademark party dresses. The Finders Keepers consumer is young, trendy and with her very own unique signature style. She would like to stand apart from the crowd by being seen in edgy apparel in exclusive prints and colours.

Part of the successfulness of Finders Keepers is the label's fast turnabout in producing which delivers monthly ranges across the seasons. The standard of the fabrication has improved noticeably in the last 12 months since the label has been catapulted onto the world scene, and this is only set to improve with the label being stocked in online powerhouses ASOS, Nasty Gal, Shopbop and RunwayScout.

The prior range which is still in-stores featured gorgeous lace-detailed shorts in ivory and beige teamed with white flirty blouses. The shorts were a smash amongst the style-set who recognized the instant edge to these shorts at a fair cost point. The label's signature dresses were also well-liked by consumers, including the Starstruck dress in fuchsia which features cut-out frill detail shoulders and a cut-out on the back. The designs fuse class and edge in a praiseworthy way.

The label is also popular for its romper suits, and the La Di Da Play-suit was a massive hit amongst women who frequent summer music concerts and team the romper suit with a bandeau underneath. Future ranges of the label will feature signature cut-outs, additional lace, pleated detailing and sheer fabrics.




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